Brian Farnham, some questions

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The Patch method uses a hyper local focus, focusing on towns like Livingston, NJ. Since the focus is so narrow, individual towns, was it difficult to initially attract attention or did this maybe make it easier?

How would one go about creating a local Patch edition in one’s town? I grew up in Monsey, NY, a town that could desperately use good reporting and hardly ever gets any.

In 2007, you were editor at Time Out New York and were quoted saying, “If you do a sex issue and no one cancels, you’re probably not doing your job.” Do you believe in catering to your public, going where the money is? Or do you believe in writing what you feel is important and newsworthy and hoping that your readers will feel that too?

Looking forward to your visit.

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