New York Post Down 30 Percent
In just the last two and half years, The New York Post‘s circulation has fallen about 30 percent.
As recently as three years ago, the editor of The New York Post since 2001, Col Allan, was being congratulated for beating The Daily News — their main rival — in weekday circulation.
They managed to boost circulation from 440,000 to 700,000 in just six years, and loose almost all of it even faster.
This is no surprise, newspapers are doing poorly, we get it. However, The New York Post is doing worse than most. In the most recent numbers according to the New York Times, The New York Post has dropped 30 percent to 508,000 in circulation.
The Post — although not a paper I would ever touch with a ten-foot-pole, I know, I know, I’m stuck up — I do have respect for its history, as the longest running American daily. It was founded by Alexander Hamilton in 1801.
Donald Forst, former editor of New York Newsday, The Village Voice, and The Boston Herald, said that with all the online news sources, it is harder than ever for a paper to be a must-read.
We need to figure out what makes a paper a “must-read” so we can create one ASAP.
Although The Post has not made a profit in decades, Murdoch has made no mention of giving up just yet.
Col Allan, editor of The New York Post
